Get to know me
Dietetic training is where I first learnt how to relate theory to people's desires and fears - in that case when discussing dietary choices and change.
Now I use these same skills more broadly, to find what matters to your audience and create copy that nurtures your existing relationships, and inspires your new prospects to take action.
I like to make things easy for my clients. Acting as your project partner, I’ll keep your project organised, and review and sign off time simple.
And if I can find a way to delight and surprise my clients with new insights, or a brand new tactic to support your project, I will.
My skill in finding new ways to engage people can manifest in brilliant and delightful ways. Once it manifested into a lunchtime talk with baby foxes and a barn owl on the meeting room TV.
I’ve worked across quite a few different sectors. My time in nutrition gave me a good head for breaking complex topics down into simple copy, so I’ve created case studies and copy for SaaS and B2B companies in the renewable energy and WASH sectors.
I also love creating copy that brings out the beauty and connection in life, and that’s led me to work in the wellness, and hospitality sectors. This urge to connect people in meaningful ways has also brought me to extensive experience writing copy and creating audience engagement strategies in the rewilding sector.
I’m based in Devon, UK. Beyond work, I enjoy crochet, and trying different art mediums.